How to Lose Trust in Real Estate

Why When You Sign It Matters More Than What You Sign

Would you marry someone before coffee?

Probably not. You’d want to sit down first, ask a few questions, understand who they are — and most importantly, see if you actually connect.

And yet, under the new NAR rules that took effect in August of 2024, many buyers are being told that before they tour a single home, they need to sign a binding buyer broker agreement.

That advice? It’s only half the truth.

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Let’s Clear This Up

Yes — the new rule says that agents and buyers must have a written agreement on compensation before showings begin.

But no — it does not require a full-blown, long-term buyer brokerage contract.

There’s another option: the limited-purpose showing agreement.

It does one simple thing: it allows you to tour a few homes with an agent without locking you into a long-term commitment. It gives both sides space to build trust, evaluate fit, and decide if there’s value in moving forward together.

In other words, coffee before the wedding.

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The Risk Isn’t the Paper — It’s the Premature Promise

A buyer broker agreement, in the right context, can be a great thing. It means everyone is on the same page. Expectations are clear. Incentives are aligned.

But signing that kind of agreement with someone you just met? Before you’ve seen how they work? Before you’ve even decided if you like their style, competence, or professionalism?

That’s not about trust. That’s about control.

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What Confident Agents Do Differently

A confident, seasoned professional doesn't fear transparency. They welcome it.

They’re not desperate for a signature — they’re eager to earn your trust. And they know that if they do the work well, you’ll want to continue.

That’s why we often use showing agreements to start.
No pressure. Just clarity.

We want you to experience what it’s like to work with us before you commit to something long-term — because this isn’t just about showing houses. It’s about strategy, insight, and understanding what you’re really trying to find.

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This Isn’t About Fear — It’s About Fit

The NAR rule is designed to protect buyers from hidden compensation structures and encourage more transparency. We support that.

But let’s not confuse structure with trust.

• You deserve to know who you're working with.

• You deserve to feel confident, not cornered.

• You deserve to make informed decisions — about homes and about representation.

The agent you sign with should welcome your questions, offer alternatives, and let their value speak louder than their contract.

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Final Thought: Start With Coffee

If you’re thinking about buying a home this year, remember this:

Trust is built through experience — not signed away in the first meeting.

Take your time. Ask the questions. Start with a showing agreement if that feels right. And make sure that whoever you choose is there to help you win — not just win your signature.

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Each month, we’ll unpack key shifts in the market, offer clarity on what’s really happening behind the scenes, and share what it looks like to work with a real estate team that values transparency, professionalism, and real relationships — not just transactions.

Let’s build something better, together.