Reality vs Realty - How Loose Lips Sink Ships
And If This Really Worked?
You Gotta Come Up!” And Other Ways to Kill a Deal Before It Starts
Series: And If This Really Worked?
🎙️ Clip: JB-style post, shouting into phone:
“You wanna win this house? You gotta come up! I told the agent if their client doesn’t bring it, we’re out.”
Let’s pause right there. Who is “we’re”? This is always about the client. Not me….not the agent. Watch your language.
Yes, this is a real social media “star” in real estate.
I sure hope my clients are watching. Some are. Many probably are.
They’ve got more followers than me—and definitely more content.
But volume? Strategy? Success?
No matter how you slice it, the Jabbour Luxury Group outperforms.
Why say that?
Because someone has to clear the air.
This series is about debunking the nonsense that too many real estate “influencers” are spreading.
And the truth is: a lot of these people are hurting your deal more than helping it.
If barking “you gotta come up” is what made deals happen, we’d all be retired already.
Here’s what really happens:
You make the deal about you, not your client.
You apply pressure without clarity or permission.
You lose your client’s leverage before you even understand what you have.
The buyer doesn’t come up.
The seller doesn’t counter.
The deal dies in the void.
👎 BLOWHARD STRATEGY
🎙️ Clip: AT JR (arms waving):
“You don’t ask—you TELL. You walk in with authority and control the room!”
No, you don’t. You’re not negotiating. You’re performing.
You’re LARPing—Live Action Role Playing in a $3 million deal.
This is not a UFC weigh-in.
This is not Top Gun.
This is a contract negotiation involving someone else’s future and actual money, your client.
And you’re shouting into a ring light.
💡 WHAT ACTUALLY WORKS:
You want movement?
Create structure. Create clarity. Create permission to say yes. Create Goodwill and Trust.
And above all: get your client’s permission.
The strongest position you can take in a negotiation is one your client signed off on. On Paper…an offer or a counter.
What if the seller won’t counter? What if the agent is just “talking”?
(Bad sign, by the way—that agent is either scared or lost.)
Try this:
“My client would like to stay in the conversation. Can you provide a counter that helps us understand your client’s target?”
Or:
“Our client is open to movement—but only if the negotiating is in daylight. Can your client put something on paper for our client.”
Offers and counters. That’s the job. Education, strategic advice and role playing with your client on possible outcomes so they can make informed decisions.
🧠 CLOSING THOUGHT:
Pressure ≠ strategy.
Noise ≠ leadership.
Followers ≠ results.
Your job isn’t to bark.
It’s to shepherd decisions.
And that’s exactly what we do. A good Negotiator is a good facilitator and a good educator. They are strategists helping their clients. Not someone with Loose Lips Sinking Your Ships!
This is the first in a series unpacking how we work—and why it’s different.
Because it’s time to separate social media performance from professionalism and results