Record Sales or Record Spin?
You ever notice how “record setting” sales along 30A only seem to get blasted out when the agent was on the listing side? Funny, isn’t it. Maybe they were even on the sales side. Do you know if they are good or not? What constitutes good? Is good a record sale or annual volume? Is good polished? You decide. I can only tell you what our good is.
A listing agent wants more than anything to make sure you know they’re the linchpin, the “rainmaker,” the “one who set the record.” They want you to believe they have the system and the methods. They do not want you to know that they just “buy leads” and have 30 agents on the team.
But think about it: if that same agent represented the buyer, are they going to trumpet the fact that their buyer just paid the highest price ever recorded in that neighborhood? What do you think that buyer thinks? What if they represented the seller and then posted “Highest Price some DUPE ever paid for a home here” and still the best shops we offer is Alvin’s Island? This ain’t Palm Beach. Quiet is usually better.
Do you really want to tell the client you just represented that you guided them right into being the comp everyone else will use against them? Unless the buyer specifically wanted the honor of being the record breaker, that’s not a brag. It is discretion-less puffery.
That’s why the smarter path is discretion. Records get set, yes. But the job is not to run into the street waving a flag. The job is to make sure both sides of the deal, whether buyer, seller, or both, feel like they achieved what mattered most to them for their families and their lives.
the Jabbour Luxury Group way
At the Jabbour Luxury Group, we’ve set our share of records. At one time or another (and yes, records always get broken eventually), we’ve held:
The highest priced home ever sold in all of WaterColor. (broken)
The highest price per square foot ever sold in Seaside. (broken)
The highest priced home north of 30A in Seaside. (still stands)
The highest priced beachfront lot ever sold on 30A between WaterColor and Eastern Lake. (still stands)
We could keep going. But you’ll notice something: we never posted the screenshots or the MLS links. Why? Because in those sales we represented sellers, buyers, and sometimes both in the same deal. Were they looking for visibility?
We think more like a cardiovascular surgeon rather than a lawyer or realtor when it comes to sharing past successes. Seldom on Tik Tok will you see a cardiovascular surgeon come on line an say I just set the record for the fastest time to open and close a patient for a quadruple by-pass. I am sure they person wanted time to be taken. He would say “Was that me?” Wow. Slow down.
That means our responsibility goes beyond a single headline. Our role is to protect reputations, build trust, and make sure that at the closing table everyone walks away feeling like they got what they came for and has a future they can enjoy. They do not want to feel like they were part of someone else’s marketing campaign.
But if you want that check this out. And not anyone can do this.
For the record too, the “we did this one too” is now a single family non rental home where our friends live and the “I wonder how this one is gonna turn out” sold before it was finished to a Memphis resident that now spends time in the home and it is also a non rental. Now there is a record worth talking about on 30a. We are the team that has sold more homes to people that do not rent them out on vacation sites.
Why discretion wins
Real estate is not about trophies. It’s about people. Families. Legacy.
A record-setting sale might look flashy on Instagram, but if the buyer later feels they were paraded around as the one who “paid the most,” that’s not good business. That is a realtor’s ego wanting to be the #1 agent by volume and not necessarily by panache. Likewise, if a seller feels their home was reduced to a comp used for someone else’s branding because our “buyer” raked em over the coals, they’re less likely to remember the experience as positive and way less likely to tell their friends how good you are even if you have the highest volume in the whole system.
Our philosophy is simple: clients first, always.
If we’re with the buyer, we want them to feel like they got the home of their dreams at a value they’re comfortable with.
If we’re with the seller, we want them to feel like they achieved a number that honored the value of their property.
If we represent both, then the goal is to make sure trust is created on both sides, so goodwill carries through even after closing.
We’ve seen it firsthand: when trust is there, buyers and sellers stay connected long after the ink dries. Repairs happen more smoothly. Future referrals happen naturally. And families make the beach memories they were chasing in the first place.
Our real record
So yes, the Jabbour Luxury Group has set records in WaterColor, Seaside, and all along 30A. But our real record, the one we care most about, is how many families we’ve helped plant roots, create traditions, and build memories.
Because homes may change hands, team members may change, records may get broken, but what lasts is the life people live in these places and the people you help to build up for the lives they want to create for their families. And on that score, our record still stands.