Record Sales Lure For A New Listing
Why Seller's Thing A record sale is your best listing agent?
Record Sales or Record Spin?
You ever notice how “record setting” sales along 30A only seem to get blasted out when the agent was on the listing side? Funny, isn’t it.
Because what listing agent wants more than anything is to make sure you know they’re the linchpin, the “rainmaker,” the “one who set the record.” But think about it: if that same agent represented the buyer, are they going to trumpet the fact that their buyer just paid the highest price ever recorded in that neighborhood? Not a chance.
Do you really want to tell the client you just represented that you guided them right into being the comp everyone else will use against them? Unless the buyer specifically wanted the honor of being the record breaker, that’s not a brag—it’s an awkward confession.
That’s why the smarter path is discretion. Records get set, yes. But the job is not to run into the street waving a flag—it’s to make sure both sides of the deal, whether buyer, seller, or both, feel like they achieved what mattered most to them.
the Jabbour Luxury Group way
At the Jabbour Luxury Group, we’ve set our share of records. At one time or another (and yes, records always get broken eventually), we’ve held:
The highest priced home ever sold in all of WaterColor.
The highest price per square foot ever sold in Seaside.
The highest priced home north of 30A in Seaside.
The highest priced beachfront lot ever sold on 30A between WaterColor and Eastern Lake.
We could keep going. But you’ll notice something: we never posted the screenshots or the MLS links. Why? Because in those sales we represented sellers, buyers, and sometimes both in the same deal.
That means our responsibility went beyond a single headline. Our role was to protect reputations, build trust, and make sure that at the closing table everyone walked away feeling like they got what they came for—not like they were part of someone else’s marketing campaign.
Why discretion wins
Real estate is not about trophies. It’s about people. Families. Legacy.
A record-setting sale might look flashy on Instagram, but if the buyer later feels they were paraded around as the one who “paid the most,” that’s not good business—it’s ego. Likewise, if a seller feels their home was reduced to a comp used for someone else’s branding, they’re less likely to remember the experience as positive.
Our philosophy is simple: clients first, always.
If we’re with the buyer, we want them to feel like they got the home of their dreams at a value they’re comfortable with.
If we’re with the seller, we want them to feel like they achieved a number that honored the value of their property.
If we represent both, then the goal is to make sure trust is created on both sides, so goodwill carries through even after closing.
We’ve seen it firsthand: when trust is there, buyers and sellers stay connected long after the ink dries. Repairs happen more smoothly. Future referrals happen naturally. And families make the beach memories they were chasing in the first place.
Our real record
So yes, the Jabbour Luxury Group has set records in WaterColor, Seaside, and all along 30A. But our real record—the one we care most about—is how many families we’ve helped plant roots, create traditions, and build memories.
Because homes may change hands, records may get broken, but what lasts is the life people live in these places. And on that score, our record still stands.