Delaying the Sale by Changing Realtors

Selecting A New Agent? Does It Work> Uh Oh... Will He Really Write About this?

💰 The Price You Want vs. The Price That Works

Some clients don’t hire a realtor because they believe in them.
They hire them because the realtor told them what they wanted to hear.

And that’s the problem.

📉 Here’s the common pattern:

• 🤝 Realtor overpromises the price to win the listing.

• ⏳ Home sits.

• 📆 Weeks turn into months.

• 💬 Conversation turns to: “We need to adjust the price to get this sold.”

• 😒 Seller feels misled. Agent just wants the sale and the commission.

In the meantime, the only real damage is to the seller—lost time, lost momentum, and sometimes lost opportunities they didn’t think they’d miss.

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🏠 A Real Example

We had a potential seller come to us. They said they needed to be closed within 90 days.
We ran the numbers and told them the truth:

💡 $1,525,000 was the price to make that happen.

They didn’t like the answer.
They listed instead with another agent—at $1,895,000, the same price from a prior expired listing.

Months later, the property finally sold—very close to our original number. Well past the 90-day mark.

Did they call to say, “You were right”? No.
Did they send a thank-you or offer a referral? No.
They just lost time they couldn’t afford to lose.

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📊 Sidebar: The “Change Agents” Myth — What the Data Really Shows

Changing agents is not the Skittles and Rainbows you think.
If you’re already with a competent, active agent, price is usually the only remaining factor you must get right.

Research Insights:

• 🔄 Switch without price change: On average, adds ~3 months to Days on Market and nets ~2.7% less than sticking with the same agent.

• 📅 Same-agent quick relist (<30 days off-market): Associated with higher sale prices than changing agents.

• 💲 Price cuts drive sales: Every 1% cut can lower net more than 1%—sometimes much more—so reductions must be surgical and market-backed.

• ⏳ Relist status ≠ magic: Once you control for total marketing time, relisted properties sell for similar prices as single-listing sales—the “reset” effect is mostly price + time.

Bottom line: If your home didn’t sell, the most likely solution isn’t a new agent—it’s a market-accurate price.

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🎯 The Truth About Price Advice

The best-producing agents aren’t in the business of collecting unsellable listings.
They’re in the business of selling homes.

If they tell you the price is wrong, listen. Don’t swap agents just to hear a bigger number—that’s not the reset you need.

The reset you need is to align your expectations with market reality, because:

• 🛑 Buyers decide value, not you.

• 🕑 Every day overpriced is a day wasted.

• 📈 The market’s memory is short, but not that short.

Better agents are actually walking away from listings where the seller won’t align on price—not because they can’t market it, but because they know the outcome is predetermined.

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📝 The Bottom Line

If your agent’s advice makes you uncomfortable, that might be a sign they’re doing their job.

✅ Listen to the truth-tellers.
✅ They’re the ones who will get you to closing—on time, and with the least damage possible.

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