Let’s tell the truth. If you have no confidence you will try to be “everything to everybody” but will end up “nothing to no one”.
You will not have the ability to say no and comfortably watch a person go do business with someone else.
People fail because They try to do to much for too many because they cannot say no.
It could be overt goals of revenue or a number of calls per day or anything. If you miss that goal it may be because you have no idea what you should be doing because you have no confidence. Then you ask, “how do I get confidence?”
What should we do? Work on connecting the components internally. Get your stereo wires plugged in correctly.
Some people set goals on paper but never flip the internal switch. That’s what I mean by wiring—being structurally set up, emotionally and mentally, to move.
Wire yourself correctly. One way to wire yourself is to measure what you feel gives you the confidence to say no.
The Problem With Planning: It Assumes You’re Wired for the Work
Let’s say you set a goal. Maybe that is to serve in a specific way to a specific kind of person so you can keep your business smooth for you. The market will take care of those that are not matched to your model. Maybe it’s a revenue target that you set but to get there if you try to do too much you won’t get much done.
Fine. But here’s the question no one asks:
Do you really know what you are doing and how did you learn that?
You learn by measuring your beliefs. In our business we measure many homes and what they will sell for. Not what they sold for but what they will sell for. We predict and measure. It is part of our listing process and part of our offering process.
What we get from that is confidence that our internal wiring to understand value and predict it is solid. Because of that we can turn down misaligned listings and guide better where a home might transact for our buyers.
We can also know how contracts work and test that with our lead counsel.
Hyperfocus Can Be Just as Damaging as Inaction
But let’s say you are wired for it. Let’s say you’ve got fire in your chest and a goal on your desk.
Here’s the next danger:
You focus so hard on that one outcome, that one number, that one path… that you miss the fork in the road. You have to be flexible to move and change as conditions warrant and that required internal wiring. I mean, a speaker is just a speaker and it can play any music. You have to be a speaker ready to change music tracks when necessary.
Do not ignore the better direction.
If you hear a “Hey… there’s something else over here” you need to make sure you examine that and are not so focused on some crazy goal that you miss opportunity.
You mistake commitment to a goal as a pure need and lose control of integrity.
And that’s how people get stuck.
Not because they didn’t work hard.
But because they worked with blinders on.
Confidence Isn’t a Plan. It’s a Posture.
You know what makes all the difference?
Confidence.
Not in your goal but In yourself because you measured it.
Confidence is what lets you move when the path changes.
Confidence says: “If this isn’t working, I can pivot.”
Confidence says: “I don’t need to chase every option I just need to commit to one right thing today and do that over and over again”
In real estate, for example, there’s a myth that the best agents do everything for everyone. The think they need to be Crowd-pleasers or Chameleons. They look pretty but are to slippery.
But the truth?
If you try to be everything to everyone…
You end up being nobody to no one.
Confidence means narrowing your focus because you know it works.
You’re not trying to force success. You show up where you belong and execute your methods, strategies and beliefs while others theirs and let people chose you when it fits.
Want to Help People? Make Contact.
In this business and in life you can’t help anyone if you don’t talk to anyone.
You can’t guide a buyer, support a seller, inspire a friend, or teach a truth… if you’re sitting quietly behind your perfect little plan waiting for it to work. You do have to execute and move on your beliefs and you do of course have to form beliefs and have a way to form them.
Plans don’t help people. Contact does.
Every conversation is a step. Every real moment is a rung on the staircase.
It might not be on your to-do list—but it’s what moves the day forward.
Try This
Forget your five-year plan for a moment.
Ask yourself:
Where am I pretending a plan is progress and progress is happening just because it is on paper? Have One Good Conversation a day instead of 100 phone calls.
Where have I stopped believing in the thing I wrote down but haven’t admitted it yet? How would I even know? Stop even thinking you should do what you are not doing so long as your are doing what you should and know you should.
Where is hyperfocus making me miss what’s actually calling me, and why am I not changing course when nothing is ahead of me on this path? Reflect on something you missed….a few things. Find the common thread and re stitch it.
Reach out to someone. Make contact. In almost all things we do, we need people that know, like and trust us and that we know, like and trust. Say one true thing. Be there.
Because plans might fail. A tactic does not pan out. Something you try will not work. But those are not goals. Those are the evidence that you are wired to do….something …that makes sense. Because presence of integrity and of desire and sincerity doesn’t fail. What is the goal then? It is to wire for success. Yes you do have to define something as a target….but do not over complicate things…simplify. Plug in the left speaker, the right and the receiver and let the music play.
Confidence doesn’t fail.
And then—you walk. Down the stairs.
Carry On.

